Loftie Clock Review: A Phone-Free Bedside Companion
A detailed review of the Loftie Clock — the two-phase alarm, the content library, and whether it actually keeps your phone out of the bedroom.
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The Loftie Clock exists because of a single behavioral insight: most people use their phone as their alarm clock, which means their phone has to be on the nightstand, which means Instagram, email, and TikTok are one tap away at the moment they're supposed to be winding down.
Loftie's proposition is a dedicated bedside device that replaces every function you actually need from your phone at bedtime — alarm, sounds, gentle wake-up — without the functions you don't (infinite scroll, notifications, blue-lit screens). Whether that works depends less on the hardware than on you, so this page leans on what owners say about living with it day to day, alongside the published feature set.
Loftie
Loftie Clock
Currently unavailable on Amazon (checked 2026-10-15)
Pros
- Two-phase gentle alarm
- Designed to keep your phone out of the bedroom
- Curated content library
Cons
- App required for setup
- No sunrise light
On Amazon, the Loftie Clock is currently sold mainly through third-party sellers, so check the seller and return terms before ordering.
What is the Loftie Clock?
The Loftie is a compact bedside clock with a minimal display, a built-in speaker, a small nightlight, and WiFi connectivity. It can also act as a Bluetooth speaker for your own audio, and it runs a curated content library that includes:
- Sound machines: white noise, nature sounds, ambient loops
- Breathwork sessions: guided breathing exercises for wind-down
- Sleep stories: narrated content designed to bore you to sleep (that's the design intent)
- Two-phase alarm: a gentle sound plays about nine minutes before the main alarm, giving you a softer transition out of sleep
There's no camera, no social feed, no notifications, and no algorithmic content feed. The design philosophy is explicitly anti-phone.
What works
The two-phase alarm
This is the most-cited feature in positive reviews, and the concept is straightforward: a gentle sound plays briefly, then the main alarm follows about nine minutes later. If you're in light sleep, the chime wakes you gently. If you're in deep sleep, you sleep through it and the main alarm handles the job.
Owners repeatedly describe this as a qualitatively different experience from a single abrupt alarm — less jarring and less likely to leave them resenting the device.
The behavioral shift
Many positive reviews aren't primarily about the clock's features. They're about the behavior change. Owners describe keeping their phone in another room for the first time in years. The removal of the phone from the nightstand is the actual product; the clock is just the enabler.
These owners tend to say they hadn't realized how much the phone was eating into their evenings, that they started reading books again, and that partners sometimes noticed the change first.
The content library
Breathwork sessions and sleep stories are mentioned frequently as features people initially dismissed but grew to rely on. The library is curated (not user-uploaded or algorithmic), which means it's finite but intentionally low-dopamine. Users describe it as background for winding down rather than content for engaging with.
Sound quality
For a small device, the speaker quality gets consistent praise. It's not Sonos-level, but owners describe it as significantly better than phone speakers and adequate for ambient sound and spoken content across a quiet bedroom.
What doesn't
No sunrise light
This is a frequently requested feature in buyer reviews and Q&A sections. Unlike the Hatch Restore 2 (now replaced by the Restore 3), the Loftie Clock has only a small nightlight — no sunrise simulation. For buyers who specifically want a sunrise wake-up, this is a deal-breaker and the Hatch is the obvious alternative.
App required for initial setup
You can't configure the clock out of the box without downloading the Loftie app and creating an account. Once routines and alarms are set, the device operates independently — but the initial setup friction is real, and a small subset of buyers specifically object to the account requirement.
Price
The Loftie costs several times more than a basic alarm clock. The reviews that rate it highly almost always acknowledge the price and describe the value as coming from daily use, not occasional alarms. Buyers who rate it 1–2 stars frequently cite price as a contributing factor, usually in combination with unmet expectations.
Limited customization
Compared to the Hatch, the Loftie's routine system is simpler. You can schedule alarms and choose sounds, but you can't build multi-step wind-down sequences the way the Hatch allows. For users who want deep customization, the Hatch may be a better fit.
How it compares
vs. Hatch Restore 2
The most common comparison, and the answer depends on what you prioritize:
- Sunrise light: the Hatch has one; the Loftie doesn't.
- Two-phase alarm: Loftie only. The Hatch uses a single alarm paired with its sunrise.
- Content library: the Loftie's is curated and included; the Hatch's is larger but partly gated behind the Hatch+ subscription.
- Phone-free design: the Loftie's core mission, a secondary benefit on the Hatch.
- Price: both are premium-priced and usually land in a similar range.
If sunrise is important: Hatch. If phone-free simplicity is the priority: Loftie. Note that Hatch no longer makes the Restore 2. The Restore 3 replaced it, adding on-device controls for starting and pausing routines without your phone (a plus for the phone-free crowd), re-engineered audio and a larger sound library.
vs. your phone
The honest answer: your phone can do everything the Loftie does, functionally. The Loftie's value is 100% behavioral. If you have the discipline to put your phone in airplane mode, face down, on a shelf across the room at 9 PM every night — you don't need the Loftie. Most people don't have that discipline. The Loftie is the commitment device that makes the good behavior the default.
vs. a basic alarm clock
A basic alarm clock gives you the "phone out of the bedroom" benefit at a fraction of the price. What it doesn't give you: ambient sounds, breathwork, sleep stories, the two-phase alarm, or the same build quality. For people who just need to wake up and don't care about wind-down features, a cheap clock and a separate sound machine is the budget-conscious path.
Who it's for
Where to buy
Frequently asked
Does it work without WiFi after setup?+
Can I add my own audio?+
Is the display bright at night?+
Does the alarm get loud enough for heavy sleepers?+
How does it compare to the Loftie Lamp (newer product)?+
Where to go next
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